Ford knows the Pinto is a firetrap, yet it has paid out millions to settle damage suits out ofcourt, and it is prepared to spend millions … The lawsuits brought by injured people and their survivors uncovered how the company rushed the Pinto through production and onto the… Ford … The Pinto automobile was marketed by Ford from 1971 to 1980 to try to feed the new American appetite for smaller cars. "The Ford Pinto case is mentioned in most Business Ethics texts as an example of Cost­ Benefit analysis, yet in those formats any appreciation of the complexity surrounding the issues of such decisions is overly simplified. 1018 1990-1991 With its dinkster four-cylinder engine, the Pinto was battling the Volkswagon Beetle and the Toyota Corolla for the hearts and minds of those who wanted sewing-machine engines under their hoods. ford company issue ford pinto case - Free download as Powerpoint Presentation (.ppt / .pptx), PDF File (.pdf), Text File (.txt) or view presentation slides online. Pinto Fires case study Introduction In the spring of the early 70’s Ford Motor Company was about to introduce a new domestically produced vehicle, the Pinto. HeinOnline -- 43 Rutgers L. Rev. 1016 1990-1991. The current vice-president Lee Iacocca was eager to obtain much of the market; thus the Pinto was manufactured on a much shorter and faster paced time schedule than normal. 1017 1990-1991. HeinOnline -- 43 Rutgers L. Rev. If you continue browsing the site, you agree to the use of cookies on this website. Mounted in this position, the tank was punctured during tests by projecting bolts when hit from the rear at 20 NIPH. A utilitarian approach will be used to evaluate the case – the cost-benefit analysis is assumed to be of secondary value to the overall utilitarian analysis. Grimshaw v. Ford Motor Company, 1981 The Pinto, a subcompact car made by Ford Motor Company, became infamous in the 1970s for bursting into flames if its gas tank was ruptured in a collision. Ford performed an internal audit and used the cost-benefit analysis theory when looking into fixing a problem on one of their vehicles, the Ford Pinto. FORD PINTO OUTLINE • INTRODUCTION • STATEMENT OF THE PROBLEM • FACTS OF THE CASE • CASE ANALYSIS • CASE RESOLUTION The Ford Pinto is a front-engine, rear-drive subcompact car manufactured and marketed by Ford Motor Company for model years 1971-1980. Ford decided, however, not to change the position of the gas tank primarily in order to reduce production costs. In designing its 1971 Pinto, the Ford Motor Company decided to place the gas tank behind the rear axle. FORD PINTO CASE ANALYSIS 2 Ford Pinto Case Analysis The Ford Pinto case is a well-known case that is a prime example of unethical business conduct. Up until the […] Summary of the Case In May 1968, the Ford Motor Company, based upon a recommendation by then vice-president Lee Iacocca, decided to produce the Ford Pinto model. Case Study Powerpoint: Ford Pinto And Utilitarianism Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. HeinOnline -- 43 Rutgers L. Rev. The Ford Pinto had …